We are Alsea
Our philosophy
Demonstrate a passion for excellence, to achieve even higher goals
We inspire by example and empower our people
We make every moment unique to offer unparalleled experiences
We are stronger when we work as a team
We take care of everything we do because every detail counts
Our purpose is...
We put our heart into everything we do and we give our best
We are inspired by the people, flavors and emotions that unite us. Our culture and values guide us to exceed the expectations of our customers, employees, families and communities, providing them with an extraordinary experience every day.
Units
Figures at the end of 3Q26
Units by brand
Total
Corporate
Sub-franchise
1,571
Total Units
950
621
Mexico
1001
518
483
Spain
407
321
86
Colombia
158
106
52
Uruguay
5
5
-
368
Total Units
368
-
Mexico
168
168
-
Argentina
107
107
-
Chile
93
93
-
75
Total Units
75
-
Mexico
75
75
-
1,983
Total Units
1,715
268
Mexico
976
976
-
France
239
111
128
Spain
199
169
30
Chile
178
178
-
Argentina
134
134
-
Netherlands
92
20
72
Colombia
72
72
-
Belgium
32
2
30
Portugal
33
29
4
Uruguay
19
19
-
Luxembourg
4
-
4
Paraguay
5
5
-
27
Total Units
27
-
Mexico
27
27
-
76
Total Units
60
16
Mexico
76
60
16
11
Total Units
11
-
Mexico
11
11
-
233
Total Units
202
31
Mexico
233
202
31
175
Total Units
120
55
Spain
175
120
55
200
Total Units
103
97
Spain
200
103
97
115
Total Units
80
35
Spain
115
80
35
1
Total Units
1
-
Mexico
1
1
-
Units by Segment
Total Units
Corporate
Sub-franchise
1,939
Total Units
1,318
621
1,571
950
621
368
368
-
1
1
-
1,983
Total Units
1,715
268
1,983
1,715
268
912
Total Units
678
234
233
202
31
200
103
97
175
120
55
115
80
35
75
75
-
76
60
16
27
27
-
11
11
-
Units by Country
Total Units
Corporate
Sub-franchise
Mexico
Argentina
Colombia
Chile
Uruguay
Paraguay
Belgium
France
Netherlands
Luxembourg
Spain
Portugal
Mexico
2,568
Total Units
2,037
530
1001
518
483
976
976
-
233
202
31
168
168
-
76
60
16
75
75
-
27
27
-
11
11
-
1
1
-
Argentina
241
Total Units
241
-
134
134
-
107
107
-
Colombia
230
Total Units
178
52
158
106
52
72
72
-
Chile
271
Total Units
271
-
178
178
-
93
93
-
Uruguay
24
Total Units
24
-
19
19
-
5
5
-
Paraguay
5
Total Units
5
-
5
5
-
Belgium
32
Total Units
2
30
32
2
30
France
239
Total Units
111
128
239
111
128
Netherlands
92
Total Units
20
72
92
20
72
Luxembourg
4
Total Units
-
4
4
-
4
Spain
1,096
Total Units
793
303
407
321
86
200
103
97
199
169
30
175
120
55
115
80
35
Portugal
33
Total Units
29
4
33
29
4
Our history
1990
2000
2010
2020
1990
2000
2010
2020
1990
Our story begins with the opening of our first
Domino’s Pizza, and then acquiring the master franchise in Mexico.
1992
We inaugurated the first distribution center in
Mexico: Distribuidora e Importadora Alsea (DIA).
1999
We started operations in the financial market with the
initial public offering in the Mexican Stock Exchange.
2002
Our story starts with Starbucks thanks to a joint venture to start the brand’s
operations in Mexico.
Burger King joins the portfolio in Mexico.
Burger King joins the portfolio in Mexico.
2004
La Fundación Alsea, A.C., begins its operations,
committed to social initiatives.
2005
We entered the Full-Service Restaurants segment with
the acquisition of Chili's Grill & Bar in Mexico.
2006
We went international by acquiring all Burger King
units in Argentina and Chile.
2007
We consolidated our strategic alliance with Starbucks
to develop the brand in Argentina and Chile.
2008
We started operations in Colombia by acquiring
Domino's Pizza.
2009
P.F. Chang's integrates into our portfolio, starting
operations in Mexico.
'00
2011
We signed a contract with P.F. Chang's to operate the
brand in Argentina, Chile and Colombia.
2012
We continued our growth with the acquisition of
Italianni's in Mexico.
2013
We acquired 100% of the Starbucks’ operation in
Mexico, Argentina and Chile.
We signed an agreement to develop and operate Starbucks in Colombia.
We signed an agreement to develop and operate Starbucks in Colombia.
2014
We acquired Vips, diversifying and growing in the
market.
We opened our first Cheesecake Factory restaurant in Mexico.
We arrived in Spain with the acquisition of Grupo Zena, operating Foster’s Hollywood, Domino’s Pizza and Burger King.
We opened our first Cheesecake Factory restaurant in Mexico.
We arrived in Spain with the acquisition of Grupo Zena, operating Foster’s Hollywood, Domino’s Pizza and Burger King.
2016
We acquired Archies in Colombia.
2017
We signed an agreement to develop and operate
Starbucks in Uruguay.
2018
We arrived in Uruguay with our first Starbucks shop.
We strengthened our presence in Spain with the purchase of Grupo Vips: Vips, Starbucks, Ginos and Fridays.
We strengthened our presence in Spain with the purchase of Grupo Vips: Vips, Starbucks, Ginos and Fridays.
2019
We acquired the rights to operate Starbucks in France.
We signed a contract for the development of Starbucks in Holland, Belgium and Luxembourg, expanding our presence in Europe.
We signed a contract for the development of Starbucks in Holland, Belgium and Luxembourg, expanding our presence in Europe.
'00
2022
Domino's Pizza arrives in Uruguay with its first
opening.
2023
Starbucks opens its doors in Paraguay.