We are Alsea
Our philosophy
Demonstrate a passion for excellence, to achieve even higher goals
We inspire by example and empower our people
We make every moment unique to offer unparalleled experiences
We are stronger when we work as a team
We take care of everything we do because every detail counts
Our purpose is...
We put our heart into everything we do and we give our best
We are inspired by the people, flavors and emotions that unite us. Our culture and values guide us to exceed the expectations of our customers, employees, families and communities, providing them with an extraordinary experience every day.
Units
Figures at the end of 1Q25
Units by brand
Total
Corporate
Sub-franchise
1,526
Total Units
949
577
Mexico
969
519
450
Spain
397
321
76
Colombia
155
104
51
Uruguay
5
5
-
379
Total Units
379
-
Mexico
174
174
-
Argentina
119
119
-
Chile
86
86
-
78
Total Units
78
-
Mexico
73
73
-
Chile
5
5
-
1,923
Total Units
1,633
290
Mexico
905
905
-
France
263
118
145
Spain
187
161
26
Chile
171
171
-
Argentina
134
134
-
Netherlands
97
21
76
Colombia
72
72
-
Belgium
36
2
34
Portugal
32
28
4
Uruguay
18
18
-
Luxembourg
5
-
5
Paraguay
3
3
-
32
Total Units
32
-
Mexico
29
29
-
Chile
3
3
-
75
Total Units
59
16
Mexico
75
59
16
8
Total Units
8
-
Mexico
8
8
-
239
Total Units
205
34
Mexico
239
205
34
28
Total Units
28
-
Colombia
28
28
-
12
Total Units
12
-
Spain
12
12
-
166
Total Units
115
51
Spain
166
115
51
212
Total Units
99
113
Spain
212
99
113
117
Total Units
81
36
Spain
115
79
36
Portugal
2
2
-
Units by Segment
Total Units
Corporate
Sub-franchise
1,905
Total Units
1,328
577
1,526
949
577
379
379
-
1,923
Total Units
1,633
290
1,923
1,633
290
967
Total Units
717
250
239
205
34
212
99
113
166
115
51
117
81
36
78
78
-
75
59
16
32
32
-
28
28
-
12
12
-
8
8
-
Units by Country
Total Units
Corporate
Sub-franchise
Mexico
Argentina
Colombia
Chile
Uruguay
Paraguay
Belgium
France
Netherlands
Luxembourg
Spain
Portugal
Mexico
2,472
Total Units
1,972
500
969
519
450
905
905
-
239
205
34
174
174
-
75
59
16
72
72
-
29
29
-
8
8
-
Argentina
253
Total Units
253
-
134
134
-
119
119
-
Colombia
255
Total Units
204
51
155
104
51
72
72
-
28
28
-
Chile
265
Total Units
265
-
171
171
-
86
86
-
5
5
-
3
3
-
Uruguay
23
Total Units
23
-
18
18
-
5
5
-
Paraguay
3
Total Units
3
-
3
3
-
Belgium
36
Total Units
2
34
36
2
34
France
263
Total Units
118
145
263
118
145
Netherlands
97
Total Units
21
76
97
21
76
Luxembourg
5
Total Units
-
5
5
-
5
Spain
1,089
Total Units
787
302
397
321
76
212
99
113
187
161
26
166
115
51
115
79
36
12
12
-
Portugal
34
Total Units
30
4
32
28
4
2
2
-
Our history
1990
2000
2010
2020
1990
2000
2010
2020
1990
Our story begins with the opening of our first Domino’s Pizza, and then acquiring the master franchise in Mexico.
1992
We inaugurated the first distribution center in Mexico: Distribuidora e Importadora Alsea (DIA).
1999
We started operations in the financial market with the initial public offering in the Mexican Stock Exchange.
2002
Our story starts with Starbucks thanks to a joint venture to start the brand’s operations in Mexico.
Burger King joins the portfolio in Mexico.
Burger King joins the portfolio in Mexico.
2004
La Fundación Alsea, A.C., begins its operations, committed to social initiatives.
2005
We entered the Full-Service Restaurants segment with the acquisition of Chili's Grill & Bar in Mexico.
2006
We went international by acquiring all Burger King units in Argentina and Chile.
2007
We consolidated our strategic alliance with Starbucks to develop the brand in Argentina and Chile.
2008
We started operations in Colombia by acquiring Domino's Pizza.
2009
P.F. Chang's integrates into our portfolio, starting operations in Mexico.
'00
2011
We signed a contract with P.F. Chang's to operate the brand in Argentina, Chile and Colombia.
2012
We continued our growth with the acquisition of Italianni's in Mexico.
2013
We acquired 100% of the Starbucks’ operation in Mexico, Argentina and Chile.
We signed an agreement to develop and operate Starbucks in Colombia.
We signed an agreement to develop and operate Starbucks in Colombia.
2014
We acquired Vips, diversifying and growing in the market.
We opened our first Cheesecake Factory restaurant in Mexico.
We arrived in Spain with the acquisition of Grupo Zena, operating Foster’s Hollywood, Domino’s Pizza and Burger King.
We opened our first Cheesecake Factory restaurant in Mexico.
We arrived in Spain with the acquisition of Grupo Zena, operating Foster’s Hollywood, Domino’s Pizza and Burger King.
2016
We acquired Archies in Colombia.
2017
We signed an agreement to develop and operate Starbucks in Uruguay.
2018
We arrived in Uruguay with our first Starbucks shop.
We strengthened our presence in Spain with the purchase of Grupo Vips: Vips, Starbucks, Ginos and Fridays.
We strengthened our presence in Spain with the purchase of Grupo Vips: Vips, Starbucks, Ginos and Fridays.
2019
We acquired the rights to operate Starbucks in France.
We signed a contract for the development of Starbucks in Holland, Belgium and Luxembourg, expanding our presence in Europe.
We signed a contract for the development of Starbucks in Holland, Belgium and Luxembourg, expanding our presence in Europe.
'00
2022
Domino's Pizza arrives in Uruguay with its first opening.
2023
Starbucks opens its doors in Paraguay.