We are Alsea
Our philosophy
Demonstrate a passion for excellence, to achieve even higher goals
We inspire by example and empower our people
We make every moment unique to offer unparalleled experiences
We are stronger when we work as a team
We take care of everything we do because every detail counts
Our purpose is...
We put our heart into everything we do and we give our best
We are inspired by the people, flavors and emotions that unite us. Our culture and values guide us to exceed the expectations of our customers, employees, families and communities, providing them with an extraordinary experience every day.
Units
Figures at the end of 2Q25
Units by brand
Total
Corporate
Sub-franchise
1,531
Total Units
941
590
Mexico
969
511
458
Spain
400
321
79
Colombia
157
104
53
Uruguay
5
5
-
377
Total Units
377
-
Mexico
175
175
-
Argentina
116
116
-
Chile
86
86
-
79
Total Units
79
-
Mexico
74
74
-
Chile
5
5
-
1,930
Total Units
1,643
287
Mexico
909
909
-
France
266
120
146
Spain
189
163
26
Chile
173
173
-
Argentina
133
133
-
Netherlands
97
21
76
Colombia
72
72
-
Belgium
33
2
31
Portugal
32
28
4
Uruguay
18
18
-
Luxembourg
4
-
4
Paraguay
4
4
-
31
Total Units
31
-
Mexico
28
28
-
Chile
3
3
-
75
Total Units
59
16
Mexico
75
59
16
8
Total Units
8
-
Mexico
8
8
-
238
Total Units
203
35
Mexico
238
203
35
28
Total Units
28
-
Colombia
28
28
-
11
Total Units
11
-
Spain
11
11
-
165
Total Units
114
51
Spain
165
114
51
212
Total Units
101
106
Spain
207
101
106
115
Total Units
79
36
Spain
115
79
36
Units by Segment
Total Units
Corporate
Sub-franchise
1,908
Total Units
1,318
590
1,531
949
577
379
379
-
1,930
Total Units
1,643
287
1,923
1,633
290
957
Total Units
713
244
239
205
34
212
99
113
166
115
51
117
81
36
78
78
-
75
59
16
32
32
-
28
28
-
12
12
-
8
8
-
Units by Country
Total Units
Corporate
Sub-franchise
Mexico
Argentina
Colombia
Chile
Uruguay
Paraguay
Belgium
France
Netherlands
Luxembourg
Spain
Portugal
Mexico
2,502
Total Units
1,991
511
977
517
460
924
924
-
237
203
35
175
175
-
76
60
16
75
75
-
28
28
-
10
10
-
Argentina
247
Total Units
247
-
133
133
-
114
114
-
Colombia
257
Total Units
204
53
157
104
53
72
72
-
28
28
-
Chile
268
Total Units
268
-
173
173
-
87
87
-
5
5
-
3
3
-
Uruguay
23
Total Units
23
-
18
18
-
5
5
-
Paraguay
4
Total Units
4
-
4
4
-
Belgium
33
Total Units
2
31
33
2
31
France
266
Total Units
119
147
266
119
147
Netherlands
96
Total Units
20
76
96
20
76
Luxembourg
4
Total Units
-
4
4
-
4
Spain
1,086
Total Units
788
298
401
321
80
205
100
105
191
164
27
166
115
51
114
79
35
9
9
-
Portugal
32
Total Units
28
4
32
28
4
Our history
1990
2000
2010
2020
1990
2000
2010
2020
1990
Our story begins with the opening of our first Domino’s Pizza, and then acquiring the master franchise in Mexico.
1992
We inaugurated the first distribution center in Mexico: Distribuidora e Importadora Alsea (DIA).
1999
We started operations in the financial market with the initial public offering in the Mexican Stock Exchange.
2002
Our story starts with Starbucks thanks to a joint venture to start the brand’s operations in Mexico.
Burger King joins the portfolio in Mexico.
Burger King joins the portfolio in Mexico.
2004
La Fundación Alsea, A.C., begins its operations, committed to social initiatives.
2005
We entered the Full-Service Restaurants segment with the acquisition of Chili's Grill & Bar in Mexico.
2006
We went international by acquiring all Burger King units in Argentina and Chile.
2007
We consolidated our strategic alliance with Starbucks to develop the brand in Argentina and Chile.
2008
We started operations in Colombia by acquiring Domino's Pizza.
2009
P.F. Chang's integrates into our portfolio, starting operations in Mexico.
'00
2011
We signed a contract with P.F. Chang's to operate the brand in Argentina, Chile and Colombia.
2012
We continued our growth with the acquisition of Italianni's in Mexico.
2013
We acquired 100% of the Starbucks’ operation in Mexico, Argentina and Chile.
We signed an agreement to develop and operate Starbucks in Colombia.
We signed an agreement to develop and operate Starbucks in Colombia.
2014
We acquired Vips, diversifying and growing in the market.
We opened our first Cheesecake Factory restaurant in Mexico.
We arrived in Spain with the acquisition of Grupo Zena, operating Foster’s Hollywood, Domino’s Pizza and Burger King.
We opened our first Cheesecake Factory restaurant in Mexico.
We arrived in Spain with the acquisition of Grupo Zena, operating Foster’s Hollywood, Domino’s Pizza and Burger King.
2016
We acquired Archies in Colombia.
2017
We signed an agreement to develop and operate Starbucks in Uruguay.
2018
We arrived in Uruguay with our first Starbucks shop.
We strengthened our presence in Spain with the purchase of Grupo Vips: Vips, Starbucks, Ginos and Fridays.
We strengthened our presence in Spain with the purchase of Grupo Vips: Vips, Starbucks, Ginos and Fridays.
2019
We acquired the rights to operate Starbucks in France.
We signed a contract for the development of Starbucks in Holland, Belgium and Luxembourg, expanding our presence in Europe.
We signed a contract for the development of Starbucks in Holland, Belgium and Luxembourg, expanding our presence in Europe.
'00
2022
Domino's Pizza arrives in Uruguay with its first opening.
2023
Starbucks opens its doors in Paraguay.